Candace & Jon Nakasone

Aloha Personal Training

If I were to give advice on starting a business, I’d say have a CPA, a good attorney, a great bank, and friends and family who are willing to help and support you along the way.
Meet Candace & Jon

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About the Entrepreneur

Aloha Personal Training was founded in 2018 by certified personal trainers Jon and Candace Nakasone. By focusing on natural movements that can be incorporated every day, Aloha Personal Training seeks to promote a sustainable fitness lifestyle that is tailored to individual needs and goals.

Ask the Entrepreneur

More with Candace & Jon

What was the biggest challenge in starting Aloha Personal Training?

Jon
: One of the most confusing things for us was taxes. We didn’t know what we could and couldn't write off so we hired a CPA, to get everything all clear. If I were to give advice on starting a business, I’d say have a CPA, a good attorney, a great bank, and friends and family who are willing to help and support you along the way.

What advice would you give to couples working together?

Candace
: Working together as a married couple, we definitely need compromise. We know our strengths and our weaknesses and we know when to back off and let the other person take control.
Jon
: Never get into an argument after a 15 hour work day.

How do you promote your business?

Candace
: We use different types of marketing such as Facebook, Instagram, email, and recently we’ve been getting a lot of business from Yelp. But the best one is referrals from our former clients.
Jon
: We also give donations to organizations such as the Salvation Army, the Pacific Asian Affairs Counsel (PAAC), and Make a Wish Foundation. We give them training sessions and in exchange, we get a potential client. So it’s a win-win for both sides.

How did you choose to partner with Hawaii National Bank?

Candace
: We chose to go with Hawaii National Bank not only because they gave us a great rate but because they are very family oriented. The Hawaii Kai branch employees always greet us by our first names, and ask us how our business is doing so we know they do care a lot about us.

What are you most proud of when it comes to your business?

Jon
: The thing that I’m most proud of is seeing our clients hit their goals. From seeing one of our clients win the 400m JV championship this past week to my 92-year old client who wanted to hit the ball 20 yards farther for golf. He’s done that and now he’s beating all his friends and taking their money haha so I’m proud of that.
Candace
: I’m also really proud of creating good friendships. We create these small groups with 3-5 people based off of their age or fitness goals and it’s such a reward to see these grandmas hanging out outside of the gym. They go to get coffee, come here, work out together, and it’s just so rewarding for us because we’re creating friendships that you know, never would’ve happened without this gym.

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